The team behind Aether is dedicated to making thinking things – beautifully crafted devices that understand us so intuitively that we can tell them what we want in direct, uncomplicated ways.
Their first product, Cone, is a thinking speaker that listens to your requests, picks up on your habits, and learns your tastes to create the perfect soundtrack for any moment.
Aether worked with members of the TVG team to develop messaging strategy, create assets, re-design the website, develop social strategy and overall marketing strategy.